Katie loves popular music and fashion. She talks to the popular crowd at her high school and isn’t one of the Most popular girls but she is in what is considered a “good” group. Lately some incidents have been troubling her. A girl she had been friendly with had a disagreement with one of the more popular girls at school. In about 2 weeks, the girl was accused of being a “racist” because of something ambiguous she said. It was clear that she didn’t mean what she said to come out sounding “racist”. She was socially ripped to shreds and “cancelled”, which means nobody in the top level groups was “allowed” to speak to her any more. The girl was harassed on social media and had to place blocks on half the people she had considered friends at school. And she had to switch a couple of her classes due to harassment. The school administration didn’t do much to try to help her other than switch a couple of her classes. She was now harassed in the hallway of the school during classes and it was clear she was having a very hard time. Her popular boyfriend broke up with her and she had a completely different and much harder life than she had before her “cancelling”, and went through a life crisis. Katie knew something was wrong with what she had just witnessed. She confided in her mom, who confirmed that her school had become a Socially Dangerous environment and that the school administration was allowing it. Katie had to watch what she said near the accusatory girl and her “inner circle”. She could see they had enjoyed destroying the other girl and were looking for a new victim. Katie’s mother helped Katie pick a new school to go to, and agreed to help her get to the new location every morning. Katie told all her friends at her previous school that her new school had programs she needed to prepare her better for college. She started the new school mid year. The new high school had a better culture than her previous school and she was easily able to make friends. In a few months she was able to become one of the most popular girls at her school.
Dennis is employed by a research firm. He is trying to climb the corporate ladder. He witnessed some behavior at his job that put him ill at ease. A high achieving employee was accused of social violations and penalized by the company’s HR Department, after threatening someone else’s’ job with the good job he was doing. Everyone on his floor was subtly warned “not to achieve too much” or “they could be next”. Dennis spoke to his counselor about what had happened at work. His counselor agreed that his job was an unsafe social environment for him to be in. He began finding out about other positions available in his field. Within 6 months he had successfully submitted an application to another available position and left the first firm. He was able to advance his career and get several promotions as a result.
Leanne was a socially active person at a medium sized college. She had come from a bad family in which there had been abuse, and wanted to reinvent her life and make the world a better place. She joined a group of “Social Justice Warriors” on campus and wanted to change the world so that nobody else could be abused the way she had been in her home. Her SWJ group “called out” several people on campus and created the “canceling” of several students and a teacher, who was forced to leave his position. It seemed like she was doing a lot of great work with her group of friends, and she loved it. Then Leanne was given a high profile interview by a local magazine that featured her picture and a video of the interview. One of the other women in her SJW group became jealous of Leanne’s new social status. Leanne was set up by this woman to look as though she had committed a “racist” crime. This is called “staging”. Although she had a strong history as an SJW and had participated in the Cancelling of others, this did not save her from being Cancelled herself. Leanne had never realized the importance of counseling and did not have any advisors to warn her that if she got too close to a group that was Cancelling others, and she achieved too much status in that group, she could be Canceled herself. The administration of the college did nothing to help Leanne and neither did her SJW friends. She was almost expelled and blocked from being on campus, hindering her ability to complete her PhD Dissertation. She ended up in great debt for her education with an incomplete PhD as a result, and denounced as a Racist on several TV programs after having fought racism for years as an SJW.
Shawn is a writer who writes for several popular TV shows and also sells screenplays to movie producers. He delved into “cult” audiences and wrote some Fantasy/Sci Fi stories for the “Sci/Fi” crowd. Lately, the “Sci/Fi” crowd has been gaining traction on Social Media. As a group they started trying to control the scripts of movies and randomly denouncing certain characters and scenarios in the story as “not socially acceptable”. They wanted people cast in roles where they clearly did not fit (bad casting) and tried to force the production company and writers to comply. Shawn and the other writers and producers had a meeting and decided that the brand had attracted a Toxic Audience. They discussed the fact that the brand was no longer viable due to the toxic audience it had attracted and should be shelved or sold, and new shows should be created. They all were in agreement that although the brand made money, toxic audiences could create bad social situations for actors careers and others who were the “face” of the brand, and the quality of the product and their work and reputation in the field could be compromised and reduced as a result of the audience collectively pressuring the writers and production company. And this would compromise their careers. They discussed strategies to avoid toxic audiences in the future and ideas for new shows that would tap into a new audiences and other sectors of the population. Research funds were allocated to detecting which audiences contained the most “toxicity” so they could be avoided in the future.
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